With Michigan's stay-at-home order on March 23rd, INFINITI of Grand Rapids needed to find a way to replace in-person vehicle test drives with a virtual alternative for their most popular new car models. We sat down with members of their sales team, worked together to adapt their pitches into 2-3 minute highlight videos that feature all of the main points from a regular test-drive.
The video was created with both footage we captured on-site and stock footage provided by IoGR, with the license plates digitally replaced.
Combined with home-delivery, ehe Virtual-Test Drives enabled INFINITI to provide their customers with an almost entirely contactless delivery experience.