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INFINITI of Grand Rapids - Virtual Test Drives

April 23, 2020

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Services Rendered

  • Production Planning
  • Scripting
  • Filming and on-site production
  • Utilized provided stock footage
  • Editing & Color-Grading
  • Visual Effects (License Plate Replacements, etc.)

We created virtual test-drives for INFINITI's 2020 lineup in order to facilitate contactless car-shopping for Infiniti of Grand Rapids.

With Michigan's stay-at-home order on March 23rd, INFINITI of Grand Rapids needed to find a way to replace in-person vehicle test drives with a virtual alternative for their most popular new car models. We sat down with members of their sales team, worked together to adapt their pitches into 2-3 minute highlight videos that feature all of the main points from a regular test-drive.

The video was created with both footage we captured on-site and stock footage provided by IoGR, with the license plates digitally replaced.

Combined with home-delivery, ehe Virtual-Test Drives enabled INFINITI to provide their customers with an almost entirely contactless delivery experience.

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Unnamed Films is a video production company based in Grand Rapids, Michigan. We film weddings, events, corporate videos, and more.

At UNF, we have a unique, "all-inclusive" approach to wedding videography. We don't have any tiered packages or hidden extra costs. You simply choose the highlight style that works best for you, and you get 10 hours of coverage, 2 videographers, separate ceremony & reception videos, and more included for free.

You can check out our packages and past videos to learn more.

Contact Us

On the Blog...

Goodbye, Lincoln Scott

We worked with Stawesome Movies to produce this shortfilm about a young man who sets out to finish is older brother's last movie.

Customer Story: Infiniti of Grand Rapids

How Unnamed Films partnered with IoGR to create virtual test drives, individual vehicle detail videos, and more; ultimately culminating in a 33% increase in pre-owned sales, 40% increase in value-add sales, and 15% of customers buying vehicles without ever stepping foot in the dealership.

More Wedding Videos

Hannah & Trent

Hannah & Trent had a beautiful day at the Goei Center in Grand Rapids, and we were thrilled to join them! The ceremony was gorgeous, the reception was a blast, and there was ample time to capture some stunning formals that really help to tie this Wedding Feature together.

Larissa & Jared

Larissa & Jared had an absolutely wonderful day in Clare, Michigan, where they celebrated their love of God and each other with their friends and family.

Elizabeth & Joshua

Elizabeth and Joshua started their day by getting ready and spending time at Joshua's brother's beautiful home in Spring Lake. Their unique black-box style ceremony made for some gorgeous visuals, and their reception was in the stunning Ballroom @ McKay. This was a fantastic wedding to be a part of, we're beyond happy to have had the opportunity to make this film of it.

Danielle & Nate

Danielle & Nathan had an absolutely beautiful day at the Tobacco Ranch Event Venue, which is fast becoming one of our favorite venues to record at. The whole party was so much fun to work with, and Nate & Danielle are a total power couple. Thank you for sharing your big day with us. #foreverfahndrich

Hilary & Scott

Hilary & Scott had a beautiful January wedding downtown Grand Rapids! This was our first wedding of the year, and it was a wonderful way of kick off 2020. Thanks to Hilary & Scott for bringing us along to celebrate their best day ever.

Tori & Coty

This is something different! Our new highlight style (that we're calling the "Love Documentary") allows us to explore not just a couples' wedding day, but their story as a whole. Not only did Tori & Coty have a beautiful wedding day, but they also have a beautiful story. In their love documentary, we do a deep dive into the couple's early days, the significance of their wedding venue, and how their son helped to form their relationship.

More Projects From Unnamed Films...

1928 146th Ave - Virtual Home Tour

This beautiful home is for sale, and the owner contracted us to create this virtual home tour.

Tobacco Ranch Event Venue

We've worked at the Tobacco Ranch a number of times in the last year, so we created this promotional video for them out of footage we captured for our couples.

INFINITI Elite Protection Explainer Video

An explainer video about the Infiniti Elite Protection Program.

INFINITI - Used Car Videos

We create 10-20 videos every week for INFINITI of Grand Rapids to showcase used vehicles on their lot, and facilitate contactless car shopping.

21 Days: The SUTSO Film

In 2016, the founder of SUTSO approached us about creating a short film to promote his new app. We worked with him to take his idea from vision to reality in what ultimately culminated as 21 Days: The SUTSO Film.

INFINITI - Why Buy From Us

A few months after we made the Elite Protection video for INFINITI of Grand Rapids, they asked us if we could create another video to promote their dealership without filming additional video. This is what we came up with!

Makailah & Austin

Makailah and Austin's best day ever started with prep in Grand Rapids, moved on to a first look and beautiful photos at Acquinas College, and finally a ceremony at Seymour CRC and a reception in Caledonia. It was a beautiful day, and the party was such a blast to work with!

Christina & Steven

Christina & Steven spent their entire gorgeous day at the Post Family Farm, and it was as perfect as it could be. From their prep and ceremony to the first look and to some adorable family photos, Christina, Steven, and their kids were a blast to work with, and we couldn't be happier with the result.

Kelsie & Sam

Kelsie & Sam got married at their parents' beautiful home in Saginaw, Michigan. Even though their guest list had to be trimmed down due to the pandemic, they still had a beautiful and intimate day shared with their closest friends and family. A big thanks to Kelsie and Sam for bringing us along!

Unnamed Films

Unnamed Films is a videography company based in Grand Rapids, Michigan. We don't have tiered packages or confusing add-ons, but instead offer All-Inclusive Videography.

No matter what highlight style you choose, you get 10 hours of coverage, 2 videographers, separate ceremony & reception videos, and more.
You can check out our packages and past videos to learn more.

More Projects.

Kelly & Tafara

Couples like Kelly & Tafara are why we love our jobs. They started their day by getting ready at the Double Tree hotel in South Bend, Indiana. Afterwards, they moved to the Morris Performing Theatre for a beautiful and unique ceremony, and the Palais Royale for an absolute banger of a reception. A big thanks to Kelly & Tafara for letting us tag along!

Christina & Steven

Christina & Steven spent their entire gorgeous day at the Post Family Farm, and it was as perfect as it could be. From their prep and ceremony to the first look and to some adorable family photos, Christina, Steven, and their kids were a blast to work with, and we couldn't be happier with the result.

Emily & Jon

Emily & Jon had an absolutely beautiful winter wedding, and we had a blast filming it for them!

Services

Company

Connect With Us

Unnamed Films
PO Box 243
Caledonia, MI, 49316

p. 616-818-5551
e. hello@unnamedfilms.com

(C) Copyright 2020, Stawesome, LLC. All Rights Reserved.

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