We've worked on a number of projects for Infiniti of Grand Rapids in the past (like this one and this one), and we were thrilled when they asked if we could help them come up with a way to use video to promote their used vehicles. Starting in January of 2020, we began filming videos for each of INFINITI of Grand Rapids' used videos every week, and now, a few months later, these used car videos are allowing the sales team to showcase their used vehicles to customers at home, and they're helping to facilitate contactless car shopping.
Each vehicle gets its own 30-second highlight video pointing out some of the top features. Videos for INFINITI brand vehicles each have their own VoiceOver describing the features shown in the video. Examples of videos with and without voiceovers are above.
We also worked with INFINITI to establish an automated system in order to communicate which cars we need to film and keep our internal system in sync with their inventory management software, which helps to eliminate human error and saves the dealership time.