Good is the enemy of great.
We recently met up with SAM Auctions at their headquarters in Arizona to create this UVP video. Before our meeting, we worked with SAM Auctions to develop their marketing hot-buttons, then wrote interview questions with the goal of hitting those hot buttons and telling a story. We flew to Arizona and interviewed several key members of their team to get their input. We were also able to fly to Chicago and capture b-roll footage from one of their events, which prevented us from relying on stock footage. Finally, we edited this video to tell the story of SAM Auctions and present their Unique Value Proposition.
As a bonus, we were able to use some footage that we had on-file from other projects to add clarity to the video, and ultimately save SAM Auctions some 💲💲. When our clients succeed, so do we.
Check out their UVP video to encounter their Unique Value Proposition for yourself, and to find out why their president says that “good is the enemy of great.”