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Virtual Test Drives: Automotive Product Videos

Taking product videography on the road
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Moving Inventory with Video in the Pandemic

With Michigan's stay-at-home order on March 23rd of 2020 (a date we shall not soon forget), INFINITI of Grand Rapids needed to find a way to replace in-person vehicle test drives with a virtual alternative for their most popular new car models.

We sat down with members of their sales team (over Zoom, of course) and worked together to adapt their regular sales pitches into 2-3 minute highlight videos that feature all of the main points they would make during an in-person test-drive.

The video is made of footage we captured on-site at the dealership, combined with stock footage provided by the manufacturer with license plates digitally replaced.

Combined with home delivery, our Virtual Test Drives enabled this dealer to provide their customers with an entirely contactless delivery experience.

Read more about how we helped INFINITI of Grand Rapids in our case study.

Services Rendered:

  • Scripted video based on notes & marketing materials provided by client
  • Recorded original videography and voiceovers on-site at client's location
  • Blended original video with stock video to create a seamless promotional video for the local target market
  • Digital license plate replacement in stock footage to include Infiniti of Grand Rapids license plate
  • Editing & Motion Design

How can we help with your project?

Unnamed Films has been creating videos in Grand Rapids, MI since 2015, and we love what we do. Each member of our team is passionate about filmmaking and can't wait to bring their art to your project.

This passion, combined with our tried and proven processes helps us to deliver incredible and impactful videos to our clients, every time.

Let's get in touchMore about our process

More of our past work...

Infiniti of Grand Rapids | QX55 Virtual Test Drive

What started as a means to give test-drives during the pandemic has become a critical marketing tool for Infiniti of Grand Rapids. We're proud to be a part of their video marketing success story.

Jeff Doolittle Introduction Video

See how this Impactful "About Me" video shares this Grand Rapids executive coach's value proposition in a way that grabs attention and captures the imagination.

Dressed to a T Promo Video

Our wedding AND marketing expertise came together to help this Grand Rapids bridal boutique introduce their new luxury wedding day service!

Modply - Custom Engraved Watches

An exciting product video showing off the details of this watchmaker's custom product. Promo videos move product!

Pro Mow - "The Story of Pro Mow"

We sat down with the founders of this local landscaping company to learn about their humble beginnings and created this brand film that helps build trust in their potential clients.

INFINITI - Why Buy From Us

A few months after we made the Elite Protection video for INFINITI of Grand Rapids, they asked us if we could create another video to promote their dealership without filming additional video. This is what we came up with!

Let's get in touch.

Ready to book?  Have questions about a package?  Shoot us a message and we'll get back to you within 24 hours.

Contact Us

On The Blog...

Film Lingo Cheat Sheet

Wherein we teach you how to decode: "Let’s have you banana that next take, then we'll grab our martini shot and head home for the day."

Introducing The Filmstrip! (& Some Updates...)

The Filmstrip is our new newsletter where we'll share movie recommendations, industry news, and team updates.

More from our blog...