Virtual Test Drives: Automotive Product Videos

Taking product videography on the road
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Moving Inventory with Video in the Pandemic
With Michigan's stay-at-home order on March 23rd of 2020 (a date we shall not soon forget), INFINITI of Grand Rapids needed to find a way to replace in-person vehicle test drives with a virtual alternative for their most popular new car models.

We sat down with members of their sales team (over Zoom, of course) and worked together to adapt their regular sales pitches into 2-3 minute highlight videos that feature all of the main points they would make during an in-person test-drive.

The video is made of footage we captured on-site at the dealership, combined with stock footage provided by the manufacturer with license plates digitally replaced.

Combined with home delivery, our Virtual Test Drives enabled this dealer to provide their customers with an entirely contactless delivery experience.

Read more about how we helped INFINITI of Grand Rapids in our case study.

Services Rendered:

  • Scripted video based on notes & marketing materials provided by client
  • Recorded original videography and voiceovers on-site at client's location
  • Blended original video with stock video to create a seamless promotional video for the local target market
  • Digital license plate replacement in stock footage to include Infiniti of Grand Rapids license plate
  • Editing & Motion Design

How can we help with your project?

Unnamed Films has been creating videos in Grand Rapids, MI since 2015, and we love what we do. Each member of our team is passionate about filmmaking and can't wait to bring their art to your project.

This passion, combined with our tried and proven processes helps us to deliver incredible and impactful videos to our clients, every time.

More of our past work...

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