Moving Inventory with Video in the Pandemic
With Michigan's stay-at-home order on March 23rd of 2020 (a date we shall not soon forget), INFINITI of Grand Rapids needed to find a way to replace in-person vehicle test drives with a virtual alternative for their most popular new car models.
We sat down with members of their sales team (over Zoom, of course) and worked together to adapt their regular sales pitches into 2-3 minute highlight videos that feature all of the main points they would make during an in-person test-drive.
The video is made of footage we captured on-site at the dealership, combined with stock footage provided by the manufacturer with license plates digitally replaced.
Combined with home delivery, our Virtual Test Drives enabled this dealer to provide their customers with an entirely contactless delivery experience.